About Us



Building quality, world class, custom rods is our passion. Whether you are battling a bluefin tuna in the canyon, or fishing finicky inshore species we can build a rod to suit your needs.

When he was 14 years old, Joey LaMonica started building rods to feed his obsession for fishing. Over the years Joey built rods for friends and family and decided to make the move to full time custom rod building in 2011. Since then we have invested heavily into state of the art equipment to make the best custom rods possible.

All our rods are hand crafted one at a time to your exacting needs. From a basic inshore rod to an offshore rod featuring unbelievable wrap patterns and components we build them all. We offer endless possible customization options including decorative wrap patterns, colors, logos, custom EVA grips, cork, and more. Being avid fishermen we know that attention to detail is critical in rod design and build, that’s why our customers come back time and time again. Once you fish a Joey’s Custom Rod you’ll never want to fish another rod again.